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It may seem like a strange notion to those who have never done it before, but buying a great pair of binoculars takes quite a bit of research and knowledge. Just like anything else, a quality pair of binoculars will provide you with a lot better images than buying a cheap pair from a discount store. As technology has improved, binoculars have become more modern and have improved in quality. Whether you watch the birds or the shoreline, we carry precision binoculars from Nikon,Bushnell, ProMariner, Simmons,Steiner and Tasco